I have designed the Rip Curl catalogs for seven and a half years at the US office. There are many pieces that go into each book so planning is of upmost importance which includes, scheduling photoshoots, rounding up the pro athletes as well as processing images, and of course design. Countless hours go into designing a top quality catalog.
Skills Used
- Art Direction - Photography Direction - Photo Editing - Layout - Print Production -
( Location Photography was directed by James Taylor, Rip Curl Creative Director. All other imagery was briefed and directed by myself )